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New Merit-Led Fair Play Art Fair Launches in London

The fair will take place at One Marylebone from 15–18 October 2026

The Art Journal15 July, 2026

Courtesy Fair Play

Fair Play Art Fair, a new merit-led fair launching in London this year, will open at One Marylebone from 15–18 October 2026.

The fair will encompass a curated selection of 70 artists, chosen through an open call. It will forego gallery participation and upfront booth fees to facilitate direct relationships between artists and collectors. It will also be accompanied by a programme of events including supper clubs, late nights and interactive experiences.

The selection committee for the fair’s artists includes: Kate Bryan, Chief Art Director at Soho House, Jo Baring, Director of the Ingram Collection, Lison Sabrina Musset, co-founder of The Collective Makers; and Angus and Charlotte Buchanan, founders of Buchanan Studio. 

The full list of participating artists will be announced in August.

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